Despite the new vehicle market suffering its worst April in 35 years, Mazda New Zealand is weathering the storm and continued to cement its fourth position in the market.
While Mazda sales were down 30.2% on April 2008 figures and 22% year to date it fared much better than the new car industry which was down 36.5% compared with April 2008 and 33.1% year to date. Mazda achieved an outstanding market share of 8.4% for the month.
Andrew Clearwater, managing director Mazda New Zealand, said while the tough economic climate was impacting on new vehicle sales, he was pleased with Mazda’s performance for 2009 so far.
“Mazda’s core vehicle line up delivers enhanced fuel efficiency without sacrificing style and performance and that has resonated with Kiwi motorists. We expect our sales to lift following the launch of the new generation Mazda3 last week. The feedback we’ve received from customers after only a few days since releasing the car has been extremely encouraging,” said Clearwater.
The Mazda3’s predecessor continued to perform in its final full month, ranking fourth in the Motor Industry Association’s Top 15 selling models for April. The Mazda2 and Mazda6 also featured in the list with the Mazda6 continuing to lead the 4 cylinder medium car segment.
Source: Mazda New Zealand www.mazda.co.nz
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